The Innovator's Handbook

Fast, empowering, actionable. The Innovator’s Handbook will take your creative thinking to the next level.” —Carl Arnese, Senior Design Director of FUTURE Innovation, Adidas.

What does it take to transform creativity into sustained innovation? Why does it seem so hard to continually come up with something new, beautiful, and earth-moving? How can we overcome our limiting beliefs as creatives?

In The Innovator's Handbook, award-winning designer and author Hussain Almossawi helps designers and creatives harness their fire, flex their courage, and supercharge their ideas to create remarkable products, services, and experiences. The simple lessons in this book will empower you to develop the types of ideas and products that continually change the world.

Drawing on Almossawi’s experiences working with and designing for companies like Adidas, Nike, Intel, Apple, Ford, and Pepsi, the lessons in these pages are focused on helping creatives in any industry uncover methods to generate new ideas and avoid common traps. You’ll learn to start small to create big. You’ll learn to stay open to the world around you and draw on wonder. You’ll learn to funnel failure into inspiration. You’ll learn the importance of diversity in seeing your world from outside its everyday box and growing a bigger vision. And you'll discover some of the most important aspects of design thinking to unlock greater innovation in the stages of ideation, sketching, prototyping, testing, business strategy, and more.

It's your time now. What will you innovate next?

Hussain Almossawi is a product designer and visual effects artist who has worked across industries and around the world consulting for companies such as Nike, Apple, Adidas, EA Sports, Intel, and Ford Motor Company, among others. He is a regular keynote speaker on innovation and design and has taught at several universities. In 2019, Hussain founded Mossawi Studios, a multi-disciplinary design studio specializing in creating memorable, iconic, and bold experiences. He loves blurring the lines between product design, visual effects, and storytelling.