Recruiting Sales Titans

You’re sitting across from a top performer, a sales titan with fire in their eyes. In that moment, two questions are running through their mind: Will this opportunity deliver the life I dream of for me and my family? Can the leaders of this organization guide me there? Get the moment right and you ignite a powerhouse who will shatter records and transform your company. Get it wrong and they walk away—along with your chance to build an unstoppable team. In Recruiting Sales Titans, Steven A. Trujillo hands you the exact system he used to turn around multiple Fortune 100 teams and create record-breaking sales organizations.

The 8 C’s Advantage—Conviction, Connection, Care, Context, Clarity, Challenge, Culture, and Confidence—is a deliberate, repeatable framework that answers those two questions with a resounding yes. More than a recruiting manual, this book is a leadership revolution.

You’ll discover how to:

• Ignite unshakable belief in your opportunity

• Forge lifelong bonds in minutes • Uncover a candidate’s deepest dreams and fears

• Frame the role so clearly they see their future inside it

• Challenge them to step into their greatness

• Build a values-driven culture where titans thrive Backed by real case studies, practical tools, and decades of frontline experience

Recruiting Sales Titans gives you the competitive edge in the war for elite talent—and the blueprint to build the legendary team you’ve always envisioned.

Steven A. Trujillo is a seasoned recruiting and sales leadership expert with over 16 years of experience transforming teams inside Fortune 100 companies. Transitioning from a decade of public service, he has consistently shattered performance benchmarks, earning numerous awards from Rookie of the Year to Top Regional Leader. His strategic oversight has propelled offices to #1 rankings in productivity and revenue. Drawing from thousands of interviews and real-world turnarounds, Steven created the 8 C’s Advantage, a proven framework that has helped countless leaders recruit sales titans and build record-breaking organizations. He lives in Albuquerque, New Mexico, with his wife and children.