Data and Diagnosis-Driven Selling: Leveraging insights, intelligence and the power of AI to deliver efficient, durable revenue growth

Data and Diagnosis Driven Selling is a book for modern B2B Sellers that combines the power of diagnosing business problems and the insights developed by leveraging high-quality B2B data, metrics and artificial intelligence. The book helps sales teams harness their selling experience, information intelligence and emotional intelligence more effectively. The readers, now armed with actionable information and coached through the power of guided selling models, can finally break through the bad habits we’ve seen for decades. 

The book communicates best practices in leading technology companies by the top performers in complex selling ecosystems. The Titans featured in this book are the absolute best of the best, and they share their deepest secrets and best practices that have separated them from the pack. Unlike sales methodology books, Data and Diagnosis-Based Selling provides the reader with a straightforward step-by-step process to close larger and more profitable deals in a multi-decision maker, cautious and complex buying context.

Mark Petruzzi, Vice President of Private Equity/Venture Capital Go-To-Market and Corporate Partnerships/Alliances at N3 and Paul Melchiorre, Operating Partner at Stripes are 25+ year veterans of enterprise-level cloud software sales. Petruzzi, an innovator in enterprise and cloud software services sales, channel/ alliances strategy, and M&A advisory, and Melchiorre, a vanguard leader in enterprise software product sales, pioneered the innovative strategies that have made enterprise-level cloud software sales a holy grail of B2B selling