Before the Launch

Prepare for the self-publishing process so your book stays relevant, and marketable, for longer.

Before the Launch was created to educate you, an author considering or choosing self-publishing, about the important decisions you need to make and things you need to do during the book preparation process that have an impact on marketing success once your book is released.

These decisions and steps are rarely considered “book marketing,” yet marketing can and does suffer if these tasks are not done correctly, or not done at all.

• 58 topics cover the most important subjects self-publishing authors need to understand.
• More than 230 color-coded cross-references so you can quickly locate related information.
• Long, hard-to-type links to additional website resources replaced with short, easy-to-type links. These links are monitored and updated, thus extending the useful life of the book.

“Before the Launch contains everything a self-publisher should know so they make the right decisions for the most successful book launch possible.” — Karla Olson, former board chair of the Independent Book Publishers Association

BONUS: Includes access to instructional videos, downloadable templates, and cheat sheets to further enhance your book launch planning efforts.

David is the author of the Countdown to Book Launch® series of publishing guides and workbook, and the author of the first LinkedIn Learning course on the topic of self-publishing.

He is a frequent speaker and trainer, including presentations for the Independent Book Publishers Association, the Alliance of Independent Authors (ALLi), the Independent Writers of Southern California, and the Santa Barbara Writers Conference.

Before founding AuthorImprints.com in 2011, David worked for the 1984 Los Angeles Olympic Organizing Committee, the Los Angeles Times, and was co-founder and COO of the first online publisher of sports team branded websites known today as the CBS College Sports Network.

A native of Los Angeles, David and his family live in Carlsbad, California.

Manon Wogahn is the publishing operations manager at AuthorImprints and a contributor of several topics to Before the Launch. She also creates and manages promotional campaigns for client books.

In addition to her duties at AuthorImprints, Manon is the founding editor of the Cluesletter, a biweekly email newsletter dedicated to the mystery genre, and discusses mystery books on Tik-Tok and Instagram as @mysterymanon. She has presented on book influencer marketing at the Women in Publishing Summit and Alliance of Independent Authors’ SelfPubCon, among others.

She is a member of the Independent Book Publishers Association, San Diego Professional Editors Network, and Sisters in Crime, and serves as an officer for her Toastmasters International club.