Gregory Vetter is an innovator and disrupter in the "clean food" movement. His first venture, Tessemae's All Natural broke the rules of the sleepy salad dressing catgory by using real ingredients and shunning gums and flavor substitues. He subsequently co-founded Alta Fresh Food Company, which pioneered a way to get great tasting salads to the masses using an innovative "master kit" process and Home Grown Brand Accelerator, a coaching and consulting company empowering the next generation of entrepreneurs. His accolades include Sam's Club Supplier of the Year, Inc Magazine's Entrepreneur of the Year, and EY's Entrepreneur of the Year Finalist. He lives in Maryland with his wife and four children.